Calvin Klein FW15, Image: instyle.com
There’s a big trend sweeping through the designer and financial world. High-end designers are leaving the confines of their expensive and exclusive boutiques and turning to major retail outlets. Designers are finding big profits in more expansive markets, and shoppers are finding big fashion at small prices.
Retail outlets are offering designers a much greater level of exposure, at reasonable price points. Designers are free to concentrate on designing and major retailers can do the selling. This is good news for women looking for designer fashion at retail prices. Here’s what every fashion fan should know about this new trend.
This retailer/designer collaboration has been coined, “masstige” fashion. Basically this is a high-end designer selling through a mass-market fashion retailer. This is not a new idea but in the past some designers put their name on a signature fashion lines then walked away, having little to do with the designing.
This was a big mistake. Fashion fans were dismayed at the lack of quality and design. Big designers were tarnishing their brand, and they knew things had to change. So they took back the power.
The fashion/retail market was shaky, and fashion shoppers were left wonder what had happened to their favorite designers and designs. Today designers have learn their lesson and have taken over more control, leading and controlling their designs with more scrutiny. This is good news for fashion fans. New trendy fashions are hitting the stores and they are good, very good.
Bigger Designers and Better Designs
Big name designers are taking advantage of the masstige fashion trend. Company president, Susan Itzkowitz of March Fisher LTD, understands the advantages of this new market trend. Marc Fisher has been one of the biggest names in designing woman’s shoes for the high-end fashion market. Now these kinds of fashions are accessible to everyone, and that’s great news.
Susan Itzkowitz and the company made big news when it decided to enter the masstige fashion market, and they haven’t looked back. Fashion enthusiasts are clamoring over these new design lines and everyone seems to be winning. The brand is stronger then ever and shoppers are very excited to be getting these coveted shoe fashions at bargain deals.
Todays Trends Hits Not Yesterdays Trend Misses.
The fashion world moves fast, really really fast. Before masstige fashion, big fashion trends were moving faster than designers could get them to market. Designers lost and fashion fans lost.
Masstige fashion has allowed designers to get their most recent and trendy designs to market way faster. This means even the average shopper can find today’s biggest fashion trends right now. This business/designer collaboration has made it possible to go from runway to retail.
Fast Fashion Means More Options.
One reason trends are moving so quickly is because there are a lot more great designers getting to market. Masstige fashion is allowing more designers access to market space. In todays trendy world of fashion style moves quickly, and more designer means more designs. This is great for fashion enthusiasts.
Designers can make things on a whim and if they work they can get their designs to market almost instantaneously. This means more fashion all the time. There are some risks of course. Designers can be hasty to get something out when it’s really not ready, or good enough. The best designers understand this and are patient but persistent, and most importantly continually creative.
Shoppers are taking advantage of all these new designer trend options. This new trend is pretty exciting for fashion fans. The market should sort out the charlatans and bad designs, and what’s left should be a wonderful and vast fashion world open to everyone.